From Publisher's Weekly:
"Writing with business journalist Murphy, entrepreneurship
expert and UC-Berkeley professor Burgstone offers a strong,
comprehensive handbook for aspiring entrepreneurs who are seized with the
fire of ambition but unsure where to begin.
The authors detail a step-by
step framework for readers to brainstorm a winning business idea, test
it before they've committed too much time and money, and develop it
into something great. Using examples of companies large and small
(Zipcar, Parenting, Wal-Mart, Google), Burgstone and Murphy
teach readers to find and fill an unmet customer need, plan
for profitability, strive for sustainability, establish
credibility, gather necessary resources, lead and manage effectively, and
maintain balance.
Their enthusiasm and energy make even complex questions
about idea generation, customer acquisition, and leadership accessible;
and the practical, easy to understand instruction will be invaluable
to the budding entrepreneur."
Jon Burgstone
currently works as a professional investor and professor. Burgstone serves as
Managing Director of Symbol Capital, a private investment partnership, and is
also appointed as Adjunct Professor of Engineering at the University of
California, Berkeley. Before Symbol Capital, Burgstone was Founding Faculty
Chair at the Center for Entrepreneurship & Technology at the University of
California Berkeley's College of Engineering.
Earlier in his
career, Burgstone was CEO and co-founder of SupplierMarket, an internet
software company serving global enterprises. SupplierMarket was acquired for
$1.1B in the late summer of 2000 by Ariba, Inc. and the product is now named
Ariba Sourcing. Previously, Burgstone was a high-tech strategy consultant
(semiconductor, online financial services and telecom), and he began his career
at Ford Motor Co.
Bill Murphy Jr. is an
author and journalist in Washington, DC. With Jon Burgstone, he is the coauthor
of "Breakthrough Entrepreneurship," which will be available in March
2012. Previously, Murphy wrote the books "The Intelligent Entrepreneur"
(now available in paperback and Kindle), and "In a Time of War."
A former trial
attorney for the U.S. Department of Justice and an army veteran, Murphy worked
as the lead reporting assistant to Bob Woodward of The Washington Post on
"State of Denial" and "The Secret Man." He also reported
from Iraq for the Post.
He's
always looking for the next great thing to write about---so if you have an
idea, email him..
Find This Book and Click Here: Breakthrough Entrepreneurship
